Samsung eyes new opportunities in home appliances


More storage: A Bespoke refrigerator on display at a store in Seoul. Big fridges have also climbed in popularity as people cooking more often at home seek more freezer space. — Reuters

SEOUL: From sanitising closets to customisable fridges, the coronavirus pandemic has fanned demand for home appliances – so much so that Samsung Electronics Co Ltd is adding warehouses and bringing popular products to more markets.

In particular, consumers have been willing to splurge on products that make their homes cleaner.

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Samsung , home appliances , coronavirus , sanitising ,

   

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