Star Media Group to focus on digital segment for revenue growth

Star Media Group Bhd said it has a strong balance sheet, with cash reserves of more than RM300mil and no borrowings as of June 30, 2020.

PETALING JAYA: Star Media Group Bhd expects revenue growth from its digital segment despite the soft and challenging market conditions.

SMG, which released its financial results on Thursday, said it would focus on using new technologies and analytics to improve, deepen and predict how its customers consume content with the end goal of increasing engagement and monetisation to drive new revenue streams beyond its print business segment.