“Lazada Group is an exciting company that continues to push boundaries in how they empower brands to connect with consumers. “It is a premier retail destination that has redefined the retail experience through world-class technology, and we could not be more thrilled to partner with them on a strategically unified marketing approach that moves beyond conventional media placement, ” said UM president for Asia-Pacific, Kasper Aakerlund.
KUALA LUMPUR: UM, the global media agency network of Mediabrands, has been named Media Agency of Record for the Lazada Group, South-East Asia’s leading e-commerce platform and regional flagship of the Alibaba Group.
UM’s remit, which covers markets like Singapore, Malaysia, the Philippines and Thailand, will encompass all media duties including strategy, planning, buying, research as well as data and analytics for the Lazada Group.
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