Aladdin Group returns to market as digital commerce player

Star deal: Signing of Jeryl Lee Pei Ling as brand ambassador and Aladdin Group theme song artist.

PETALING JAYA: Tech company Aladdin Group announced its return to the market as a digital commerce player, focusing on the halal and Muslim-friendly markets after a corporate restructure.

The halal and Muslim-friendly markets represent one of the largest growing consumer segments in the world, with a global consumption value of an estimated US$3 trillion annually.