Into the future of derivatives trading


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  • Tuesday, 04 Aug 2020

Kenanga’s Into The Future campaign rewards customers who trade derivatives contracts on Bursa Malaysia Derivatives Berhad (BMD), CME Group Products (CME) and Hong Kong Futures Exchange (HKFE), from Aug 1 to Oct 31.

AWARD-winning Malaysian-listed derivatives broker Kenanga Futures Sdn Bhd’s annual retail campaign is back.

The “Into The Future” campaign aims to reward new and existing customers who trade derivatives contracts on Bursa Malaysia Derivatives Berhad (BMD), CME Group Products (CME) and Hong Kong Futures Exchange (HKFE), from Aug 1 to Oct 31.

For this year, the campaign rewards traders who execute the highest number of contracts – with up to RM30,000 worth of prizes, including the latest iPhones and cash.

“In the wake of rapid digitisation, the Into The Future campaign this year will be boosted with a new digital gamification component designed to connect with the younger trader segment. Look out for the game on our website and social media pages.

“For those who are new to derivatives and keen to learn more, education will remain the central theme. Just visit the Kenanga Futures website for more derivatives content during this period.

“The theme ‘Into The Future’ is premised on our invitation to our audience to start planning and shaping a better financial future for themselves.

“Amidst the current volatility, there is no better time to diversify and hedge through derivatives, especially with our platform KDF TradeActive which offers the seamless convenience of executing trades on the go, ” said Azila Abdul Aziz, Kenanga Futures Sdn Bhd chief executive officer/ executive director and head of Listed Derivatives.

“We are incredibly heartened that our continuous education and promotional initiatives have helped yield positive traction.

“Volume from retail participation this year so far accounts for almost one-third of the entire market volume – a 10% increase from three years ago, ” she said.

This year’s Into The Future campaign will feature a new digital gamification component designed to connect with the younger trader segment, according to Azila Abdul Aziz, Kenanga Futures Sdn Bhd chief executive officer/ executive director and head of Listed Derivatives.This year’s Into The Future campaign will feature a new digital gamification component designed to connect with the younger trader segment, according to Azila Abdul Aziz, Kenanga Futures Sdn Bhd chief executive officer/ executive director and head of Listed Derivatives.

Following this campaign, Bursa Malaysia Derivatives Berhad is expecting the volume of traders to grow at a healthy pace as the year progresses.

Said its acting chief executive officer Samuel Ho: “It is an exciting time for derivatives traders. We applaud Kenanga Futures on this proactive outreach that builds on the ongoing efforts towards encouraging and protecting retail investors.

“We hope to see more such campaigns that will incentivise retailers to delve into the derivatives market to access new opportunities.”

Since September 2019, Kenanga Futures has expanded its product offerings by introducing access to new contracts through the HKFE.

This year’s campaign will include four new products: Hang Seng Index (HSI) Futures, Mini Hang Seng Index (Mini-HSI) Futures, Hang Seng China Enterprises Index (HSCEI) Futures and Mini Hang Seng China Enterprises Index (Mini-HSCEI) Futures.

“We are pleased to offer another new market for our clients and to cater to the needs of retail traders who have an interest in the Hong Kong futures markets, ” said Azila.

KDF TradeActive is available on desktop and mobile devices. Alternatively, clients can call the dealing desk (03-2172 3888) for assistance.

Current clients who are eligible will automatically be enrolled in the Into The Future campaign.

For more information about Kenanga Futures and Into The Future campaign, visit https://kenangafutures.com.my/intothefuture/

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