Aggressive promotion to boost auto sales in H2


Better sales: Car buyers visiting a showroom in Petaling Jaya. The MAA has revised upwards its vehicle sales target for the year by 17.5% to 470,000 units.

PETALING JAYA: Vehicle sales in the second half of 2020 is expected to be spurred by aggressive promotional campaigns rather than tax exemptions, according to analysts, as consumer sentiment is expected to remain cautious amid the global economic uncertainty.

An analyst with a bank-backed brokerage said car companies would be aggressive in clearing their inventories in the second half of this year, after missing out in the first six months of 2020 due to business disruptions caused by the government’s movement control order (MCO).

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Auto , TA Securities , sales , aggressive promotion , MCO , cars ,

   

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