Proton keeps eye on ball


“In a lot of ways, we’re like a football team. If you keep winning, you will continue being supported. But when you lose, you will lose the support, ” Radzaif tells StarBizweek.

WHEN Datuk Radzaif Mohamed was made deputy chief executive officer of Proton Holdings Bhd on April 1,2016, being told that he had his work cut out for him definitely wasn’t an April Fool’s Day joke.

At the time, the national carmaker was at a low point. Financially, the company was bleeding... badly. For the fiscal year ended December 2015, Proton had incurred a net loss of RM646.3mil compared with a net loss of RM461.6mil in the previous year.

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