Ad industry to bounce back


Entropia senior partner Prashant Kumar: “The true character of a team or organisation shows up in times of crisis. And Entropia has done the right things amidst all this – staying robust commercially, getting better strategically, and not overlooking the values of transparency, credibility and empathy, ”

PETALING JAYA: The advertising industry is expected to bounce back stronger and leaner after taking a blow from the Covid-19 pandemic.

Industry players are upbeat that the industry is on its recovery mode, though slowly but surely, after grappling to stay afloat in the wake of the virus outbreak.

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