Competition among F&B apps heating up

  • Corporate News
  • Thursday, 25 Jun 2020

Cuscapi CEO Anthony Gerald: “Our solution is ahead of its time and we believe it will bring about a very positive impact on food operators during this challenging time. ”

KUALA LUMPUR: The country’s first integrated food and beverage (F&B) “order to delivery” solution app named Custory will be rolled out next month to boost the local F&B sales affected by the Covid-19 pandemic, according to Cuscapi Bhd.

The software solutions company has formed a strategic alliance with Presto and Hungry to co-develop Custory, a digitalised solution using cloud and mobile technologies to help F&B operators manage their order-to-delivery cycle.

In a filing with Bursa Malaysia, Cuscapi said the three main components of the new solution are food ordering, cashless payment and delivery service, each of which is the specialisation of Cuscapi, Presto and Hungry, respectively.

“As the food ordering and payment solution is fully-digital, diners will regain confidence of having less human contact in the restaurant to enjoy the pleasures of dining-in.

“Customers will also be able to make table reservations, drive-through, take-out or have their food delivered via this new solution, ” it added.

Cuscapi chief executive officer Anthony Gerald said the solution was built upon vast experience gained from 42 years of operations in the F&B industry.

“We have developed our solution to be hardware agonistic, meaning that it can run on any hardware, making it a truly affordable solution to Tier-2 and Tier-3 F&B operators, who can run it even on a smartphone.

“Our solution is ahead of its time and we believe it will bring about a very positive impact on food operators during this challenging time, ” he added.

By year-end, Cuscapi aims to have more than 1,000 F&B operators on board.

Meanwhile, the company said its second partner Presto, which has a database of more than 10 million users, brings to this partnership its strong network with e-wallet partners, credit card and bank partners for cashless (and contactless) payment methods.

Cuscapi’s third partner, Hungry, which offers app-based food delivery service, works on an area- hub model which helps shorten service response between customers, riders and merchants, giving the food delivery platform an edge over its competitors.

Hungry has more than 7,000 plus registered riders, serving 14,000 merchants in 15 major cities.

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