KUALA LUMPUR: Marketing consulting agency Entropia Group has launched Medici – its end-to-end e-commerce offering to further accelerate its competence in this booming area.
Medici has been in the beta for the last six months, and has already begun to deliver e-commerce solutions for brands, distributors and retailers across the region, combining strategic, technological, and operational support for Entropia’s multi-market and regional clients.
It also covers strategy and brand commerce in owned social media channels (interactive and influencer-led livestream commerce), and third-party marketplaces such as Lazada and Shopee.
As the end-to-end offering includes commerce strategy and consulting, customer experience design, data and technology implementation, and platform management, Entropia recently brought on board digital transformation strategist Vamsi Vanka and e-commerce expert Kelferd Hor, both equipped with first-rate expertise and a strong track record in these areas.
This is to shape Entropia clients’ direct-to-consumer trade strategies, transforming their businesses and helping them thrive in the Fourth Industrial Revolution (IR.4).
Commenting on the launch of Medici, Entropia partner Sourabh Agrawal said in a statement: “As brands look for greater control over their customers, market shares, and margins, reinvention of the last mile will be a key part of their business transformation.
“Medici will use a data-driven approach, and enterprise-grade commerce technology to create seamless experiences that deliver measurable commercial success for our clients.”
Vamsi Vanka, principal, tech consulting at the group added: “The Covid-19 pandemic has notably evolved consumer purchase behaviours and given added impetus to businesses to consider e-commerce as a primary sales channel.
“A vast number of our clients echo this sentiment and now require agile technology solutions.
“With this in mind, Medici offers brands an end-to-end, pre-integrated commerce ecosystem that’s ready for rapid deployment, while bringing brand inspiration and commercial interaction closer together.”
Utilising the diverse skillset of its 22-member specialist team, the service has already managed to enroll more than half a dozen clients with focus areas ranging from marketplace strategy, designing and customising the shop, aligning payments and logistics, and category management.
One of its most exciting features is a fully-functional end-to-end Sandbox environment that allows a brand to go live in 10 days – offering a fast and affordable way to test the market, without heavily investing in full e-commerce infrastructure.
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