Colgate reviewing Chinese toothpaste brand Darlie amid debate on racial inequality

Darlie controls 17% of the toothpaste market in China, 21% in Singapore, 28% in Malaysia and 45% in Taiwan, according to Euromonitor International.

LONDON: Colgate-Palmolive on Thursday said it was working to review and evolve its Chinese toothpaste brand, Darlie, the latest in a string of brand reassessments amid a U.S. debate on racial inequality.

Darlie is a popular Chinese brand owned by Colgate and its joint venture partner, Hawley & Hazel. Its package features a smiling man in a top hat. It used to be called Darkie and featured a man in blackface.