Media Prima to launch next phase of business transformation


Challenging times for Media Prima as it speeds up the transformation exercise.

KUALA LUMPUR: Media Prima Bhd is set to undertake the next phase of its business transformation.

The company said it has to expedite the transformation exercise amidst disruptive changes in the media sector and challenging macroeconomic conditions, which are exacerbated by unknown variables surrounding the COVID-19 pandemic.

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