“The drop in sales caused a significant reduction in gross profit contributions, which was insufficient to offset the fixed costs (such as depreciation and rental expenses) in some outlets, ” Berjaya Food said in a statement yesterday.
PETALING JAYA: Berjaya Food Bhd
(Bfood) is undertaking various austerity measures and initiating marketing initiatives via various delivery channels to mitigate the impact of the coronavirus (Covid-19) on its sales.
This is to cushion the impact of the movement control order (MCO) in Malaysia and the circuit breaker in Singapore which has caused its operations on both countries to be below capacity.
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