Pivoting online to assist SMEs

Uzaidi (pic) who is also president of the Malaysian Tourism Council said that TPN has formulated the TPN 5R strategy to reset the tourism industry in Malaysia. The five key elements under TPN 5R are Reinvent Product, Research Target Market, Remodel Marketing and Promotion, Ride on Technology, and Recalibrate the Industry

TO assist small and medium-sized enterprises (SMEs) mitigate the impact of the movement control order that was implemented to stem the spread of the Covid-19 pandemic, the Malaysia Productivity Corporation (MPC) has successfully adopted a variety of online platforms to support SMEs in their productivity and business growth.

MPC deputy director general Zahid Ismail said the shift towards digitisation is critical in light of the social and movement restrictions of the MCO, and to rise above the compounded challenges of the pandemic encompassing health, economy and social crises.