Nestle teams up with Starbucks to launch premium instant coffee


  • Corporate News
  • Sunday, 24 May 2020

Nestle Malaysia business executive officer, beverages unit, Othman Chraibi said: "The continued strong collaboration between Starbucks and Nestlé enabled us to move at speed and to expand the Starbucks brand into the instant/soluble coffee segment, which consumers in Malaysia know and love."

KUALA LUMPUR: Nestlé Malaysia recently launched the Starbucks premium instant soluble coffee which is part of the innovation following the global collaboration between the two companies.

Nestle said the new range consists of medium roast and dark roast coffees, as well as a variety of coffee beverages.

“They are available in multi-serve tins and single-serve formats, the products combine the unrivaled expertise and heritage of Nestlé in the instant coffee segment with the unique signature premium taste of Starbucks, ” it said following the Starbucks at Home” coffee launched last September.

The range comprised 11 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks capsules developed using Nescafé Dolce Gusto proprietary coffee and system technologies.

The products were the first innovation jointly developed following the Nestlé to expand its coffee portfolio, beyond Nescafé and Nespresso, adding another iconic brand, Starbucks.

Nestle Malaysia business executive officer, beverages unit, Othman Chraibi said: "The continued strong collaboration between Starbucks and Nestlé enabled us to move at speed and to expand the Starbucks brand into the instant/soluble coffee segment, which consumers in Malaysia know and love.

“We are delighted to keep leveraging on our coffee expertise to create new coffee premium experiences for consumers to enjoy conveniently in the comfort of their homes. We are very excited to introduce our high-quality Starbucks premium instant coffee range, as it is a great solution to recreate the signature Starbucks beverage with no preparation hassle, ” he said.

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