Developers fine-tune strategies to attract buyers


New incentives: A file picture showing potential buyers enquiring about a housing project in Penang. Some developers have gone a step further by not charging any down payment, and absorbing stamp duty for memorandum of transfer.

DURING these challenging times of the coronavirus, developers have fine-tuned their marketing strategies in ways that can be very tempting for the potential house buyer.

It is no longer as straightforward as, say, a decade ago where this is the price, this is down payment, and here is the loan amount.

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Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

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Developers , property , buyers , rebates , incentives ,

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