KUALA LUMPUR: ACE-listed travel management company, Parlo Bhd aims to expand in the overseas market through its online platform known as T-Broker Marketplace.
Its chief executive officer Dani Yap said its subsidiary, Parlo Tours Sdn Bhd is keen to bring in more travel suppliers via the platform through the appointment of distributors as a way to cushion the impact of COVID-19 on the tourism industry.
"Our proprietary technology platform will have all the right ingredients to be positioned as the centrepiece for Malaysia and ASEAN tourism ecosystem modernisation where buyers, sellers and agents can benefit and emerge stronger after the dust had settled. "Hence, we will be conducting a webinar sometimes in August with prospective agents in various countries starting with ASEAN and Asian Pacific countries to position ourselves to become a regional set up by early next year,” he told Bernama.
T-Broker Marketplace was launched in September 2019 and is a business-to-business (B2B) platform.
It acts as a distributor which provide access to marketing and travel inventories to target market segments namely the outbound leisure market, corporate travel market and wholesale travel market.
Yap said Parlo had aggressively kick-started on the digitisation much earlier which enabled Parlo to shift its business through an online platform and handling customer’s travel arrangement digitally.
"This pandemic is definitely a wake-up call for all of us and serves as an assurance to us as well that our plan of digitisation was a sound move.
"Hence, we are planning to double down on our technological efforts with this investment to propel our business across the borders,” he said.
Meanwhile, Yap said with the majority of people working from home now, Parlo sees an increase in the Buddy Up -- a business-to-company (B2C) programme tied to T-broker Marketplace. "While COVID-19 have proven to cause retrenchments and closure of businesses to other travel businesses, we foresee an opportunity for our Buddy Up division to benefit from this.
"We are able to target for new advocates and expect to grow further,” he said adding that they aim to grow their advocates to about 1,000 advocates from 500 six months ago. Yap added, the company will continue to provide online training and access to a cloud-based system to their Buddy Up business advocates. - Bernama