Pineapple farmer banks on technology to sustain business

For pineapple farmer Mohd Fairuz Mohd As’ari, 35, who has cultivated pineapples at his orchard in Jalan Muar-Air Hitam here for a decade, this year marked the first time he sold most of the crop he produced online rather than to wholesalers and suppliers as previously.

BATU PAHAT: Pineapples are truly inseparable from Hari Raya Aidilfitri, being a key ingredient to produce several types of pastries and cakes when the celebration comes along every year.

With the implementation of the Movement Control Order (MCO) which resulted in lower fruit sales, a few pineapple growers have taken the initiative to change their sales method in order to survive.