Impact of Virgin Media-O2 merger

There would be ample opportunity for Virgin to offer an on-demand TV streaming mobile product that, if used on an O2 phone, didn’t eat into a customer’s data allowance

LONDON: Combining O2, the UK’s largest mobile phone operator, with Virgin Media, the nation’s second-largest broadband provider, could reshape the market for consumers as much as the telecommunications industry.

A tie-up between the UK broadband and mobile units of Liberty Global Plc and Telefonica SA, could be announced as soon as this week, and both companies offer a roster of perks and offers to tempt customers, many of which they’re uniquely positioned to offer -- and with minimal existing crossover.