Entropia senior partner Prashant Kumar said: “I think it’s a very pragmatic step. I am happy for the 4A members and the larger marketing industry community as it lowers some barriers for business to happen, for certain types of clients, at a time when many need it strongly.
PETALING JAYA: Agency leaders have commended the move by the Association of Accredited Advertising Agents Malaysia (4As) to waive up to 100% of its membership levy.
The association recently said it would reduce and, in some cases, waive its annual membership levy for 2020, to ameliorate the impact of Covid-19 on its member agencies.
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