MSM to consider new strategies if challenges in domestic market prevail

According to its chairman Datuk Wira Azhar Abdul Hamid, the company is already working on healthy sweetener products in line with the change in consumer demand. This will give MSM a broader platform to enhance the group’s business position.

PETALING JAYA: Sugar refiner MSM Malaysia Holdings Bhd will consider shifting its focus towards strategic optimisation of resources to new markets and market segments, if its traditional domestic market continues to present operating challenges.

According to its chairman Datuk Wira Azhar Abdul Hamid, the company is already working on healthy sweetener products in line with the change in consumer demand.