GroupM Malaysia CEO Chanchal Chakrabarty
PETALING JAYA: At a time when businesses are bearing the brunt of the coronavirus (Covid-19) pandemic, agencies are ramping up their operations to maintain market share and ride on the competition.
According to agencies’ top executives, the main thrusts for businesses to be sustainable amid the movement control order (MCO) would be, among others, to bank on talent, client enhancement and cost optimisation.
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