Proven strategies for sustainability

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THE key to ensuring business survival and sustainability in the face of new obstacles is the ability to quickly adapt and implement different strategies depending on the situation, say seasoned entrepreneurs.

With the Covid-19 pandemic and the movement control order (MCO) bringing forth unprecedented challenges for businesses, small and medium enterprises (SMEs) must employ innovative strategies and techniques to embrace the new normal.Insights into tried-and-tested solutions were given by MyNews Holdings Bhd founder and group chief executive officer (CEO) Dang Tai Luk, Plus Solar Systems Sdn Bhd co-founder and CEO Ko Chuan Zhen, PKT Logistics Group Sdn Bhd group CE and managing director Datuk Michael Tio, during an April 23 Facebook Live and Zoom video conference titled Resilient Leadership During Covid-19.