MARKETING, Visual Retale battle it out on the streets against Covid-19


  • Advertising & Media
  • Monday, 30 Mar 2020

PETALING JAYA: In a lighting-fast move, MARKETING magazine in collaboration with out-of-home (OOH) digital company Visual Retale Sdn Bhd are running a campaign to keep people off the streets amid the coronavirus (Covid-19) outbreak.

The messages are running at Bangsaria, KL South along Old Klang Road, and Pinnacle PJ.

“To measure the success of this campaign will be based on how many people do not see it.

“The scenario out there has flipped on its head and we are acting accordingly. And this is not the first time we are working with MARKETING magazine, ” said VK Sailendra, founder of Visual Retale.

“I am privileged to be driving the communications team at Mercy Malaysia’s 24/7, do help us by making a donation to help our frontliners in this battle.

“We also want to also thank all media players like Sin Chew Daily, The Star, Astro, The Edge, BFM, Media Prima, Spectrum Outdoor, to our fearless volunteers, and more who have opened their platforms and are helping by joining in this fight against the deadly virus, ” added the magazine’s founder Harmandar Singh.

Harmandar, who has been serving MERCY Malaysia for five years, had led media missions to the 2015 Nepal earthquake and Syrian refugee camps in the Bekaa Valley.

Readers with ideas are welcome to submit their thoughts and to ham@adoimagazine.com.

Media owners are very supportive of us and MARKETING is happy to galvanise our industry make a real difference to all Malaysians, he said.

“But for starters, I humbly urge all our readers earning more than RM5,000 a month to make a minimum RM20 contribution to MERCY Malaysia, ” said Harmandar, adding that companies can also do so accordingly.

Donation link here: https://www.mercy.org.my/donate/

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