Setel aims big in retail on-the-go

Customer comfort: Setel is a customised solution designed to integrate directly to the fuel pumps, enabling customers to purchase fuel within a few clicks directly in the comfort of their vehicles.

SETEL, despite its current e-payment feature for fuel at Petronas stations, was never set out to be an e-wallet.

While often misconstrued as a closed looped e-wallet, Setel aimed to be more than just that, which is to enhance the retail on-the-go experience.