PETALING JAYA: S P Setia Bhd is optimistic about the prospects of the latest phase of its Spanish-themed Setia Safiro development in Cyberjaya, which the company is launching over the weekend.
Setia Safiro general manager Goh Tzen Sernz said the freehold project has received strong interest from buyers, despite the challenging market situation.
Phase 2A comprises 80 units of double-storey link houses with built-up space of 1,960 sq ft and 2,020 sq ft.
He said last year’s inaugural launch of Setia Safiro’s Rosario, or phase 1A, had a 100% take-up rate while phase 1B, 80%.
“This means 90% of the 166 units from the first phase have been sold, he said.
The second phase, Oliveria, comprises 162 units of double-storey link units. Prices range from RM832,000 to RM1.17mil.
Considered the “gem of South of Cyberjaya, ” the gated and guarded Setia Safiro is known for its signature hilltop homes, exclusive Spanish-themed Hammock Clubhouse with facilities like swimming pool, wading pool, playground, gym and common halls.
The company is targeting buyers from Cyberjaya and its suburbs, such as Nilai, Puchong, Subang Jaya, Seri Kembangan, Petaling Jaya, Cheras, Dengkil, Kuala Lumpur and Putrajaya.
The development is accessible via major highways. It is located near amenities such as schools, hospitals and shopping malls, he said.
In light of the Covid-19 outbreak, he said SP Setia has taken prudent approaches to reduce mass events at its venues.
“We have prepared hand sanitisers and temperature checks at the entrance of the sales galleries, ” he said.
Visitors will be requested to fill up forms for record purposes in the event there is a need to trace them later on. Interest is good despite the concerns on the outbreak, he said.S P Setia has set a sales target of RM4.55bil for 2020.
“The reduction in the overnight policy rate from 2.75% to 2.50% will boost the market as the financing cost to own a property is lowered.
“We will be focusing our awareness campaign on digital platforms.”
“As many factors are uncertain at this point, we will need to plan and launch responsibly. Ideally, we will like to launch the remaining phases of Setia Safiro in the near future.
“It would not be easy in view of the Covid-19 outbreak and macro-environment of the country as Malaysians would continue adopting a wait-and-see attitude toward spending, especially for big-ticket items.
“However, there are still many who would take this opportunity to enjoy the best offerings developers can offer to property buyers.”
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