LONDON: Discount stores and tobacconists were just a few of the everyday places hawking Ray-Bans before Leonardo Del Vecchio got his hands on one of the world’s top-selling sunglasses.
His Luxottica Group bought the money-losing brand in 1999 and ruthlessly overhauled it by halting sales, switching manufacturers and then reopening distribution to just a few select outlets.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!