SAN FRANCISCO: Brandless Inc, a direct-to-consumer personal care and packaged goods company, is closing down. Brandless will stop taking orders and cut about 70 employees, less than two years after SoftBank Group Corp’s Vision Fund said it would invest US$240mil in the startup.
“I’m proud of what we created at Brandless, ” Interim chief executive officer Evan Price said in a statement, adding that it had become too difficult for the company to compete in the direct-to-consumer market.
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