Finding the best way to reach mass audience

Format Media CEO Rudy Khaw(pic) said he believed that the effective ad platforms are those that have the ability to push and advertise through a complete mass-media ecosystem.

PETALING JAYA: As the challenging business climate continues into 2020 and with lingering pressure building up in the advertising scene, advertisers are looking at how best to engage with customers.

This is to say how advertisers can effectively reach their clients in the most efficient manner via the combination of various ad platforms. The key word here is to target the mass audience.