Digital continues to drive adex, forecast to grow 17%

Acting head of Amplifi Malaysia Satya Das says 2020 is projected to be a challenging year.

PETALING JAYA: Digital will continue to energise adspend growth in Malaysia and is forecast to grow 17.2%, reaching US$522mil and 37.7% share of total market spend this year, according to the latest global forecast by Dentsu Aegis Network.

The agency network, which is part of Japanese international advertising giant Dentsu Inc, said the growth would remain strong into 2021, putting digital’s share of adspend at 41.9% at the start of the new decade.