KUALA LUMPUR: Sales of Perodua vehicles rose 5.8% year-on-year to hit a record high of 240,341 units in 2019, spurred by continued strong demand for all its models, namely the Alza, Aruz, Bezza, Axia and Myvi.
On the back of strong demand, Perodua president and chief executive officer Datuk Zainal Abidin Ahmad said the company expects sales performance for 2020 to be on par with last year’s.
“We are setting a 2020 sales target of 240,000 units and are cautiously optimistic that it is attainable despite a more challenging competitive market this year, ” he said at a media briefing today.
This would bring the company’s market share to almost 40% of total industry volume.
For 2019, Zainal said every Perodua model led its segment in 2019, including the Perodua Aruz, which closed the year as Malaysia’s best-selling SUV with 30,115 units sold.
Perodua also expects to boost production by 4% to 254,000 units from 2019’s 244,400 units. This includes production for export and to stock up for 2021.
Zainal said he foresees a challenging first half in 2020 as the company focuses on fulfilling its existing bookings.
“We will evaluate the market situation in the second half while building up our inventory, so that we are ready to take advantage of the market if it improves, he said.
Zainal added that with the production increase, Perodua expects to spend RM6bil this year to buy local components, up from RM5.4bil spent in 2019.
Perodua hit a record high of 227,243 units in 2018.
Did you find this article insightful?
80% readers found this article insightful