A fresh face to helm Philip Morris Malaysia

  • Business
  • Tuesday, 14 Jan 2020

Philip Morris (M) Sdn Bhd managing director Naeem Khan

KUALA LUMPUR: Philip Morris (M) Sdn Bhd has a new head overseeing the tobacco company’s operations and who is also a fresh face from outside the industry.

Effective January 1 this year, the company has appointed Naeem Khan as the company’s new managing director, among others, to steer the tobacco player to pay more emphasis on its smoke-free products.

Naeem, who has extensive experience spanning 21 years in managing corporate, business, and commercial activities across Asia Pacific and the Middle East, garnering him a strong reputation in accelerating and innovating growth in competitive multicultural environments.

He took over the reins from South korean national Kang Tae Koo.

“The tobacco industry is evolving rapidly, new and robust innovations that build on harm reduction will help the world achieve smoke-free future in a faster pace.

“I am extremely excited and proud to be part of this historical journey with Philip Morris in their on-going drive towards a smoke-free world for the future generations.

“We will strive to position Philip Morris Malaysia as a responsible corporate entity which contributes positively to the Malaysian economy,” he said.

Recall that Philip Morris is going strong on smoke-free products at a time when the tobacco industry is hammered by the high tax environment and illicit trade.

Analysts and industry observers felt that a new face in the industry would not impact the tobacco company’s business as Naeem has vast experience in the corporate and commercial businesses at the international level.

“Naeem is a genuine leader who has a strong organisational focus on developing people. He was recognised in accelerating revenue growth in commercial and healthcare environments through product marketing, innovation, as well as consumer experience.

“His proven track record of successfully transforming and turning around businesses with an innovative approach makes him the perfect leader in driving Malaysia business towards a smoke-free future,” said Paul Riley, the company’s president for East Asia and Australia region.

Before joining Philip Morris Malaysia, he was the co-founder and chief operating oOfficer of EZbuy Holding LTD in Pakistan, an international online shopping platform that brings quality products in a convenient way to shoppers all around the world.

Prior to becoming an entrepreneur, Naeem spent 18 years of his professional career at one of the largest consumer/healthcare companies in the world, rising to be the chairman and CEO of Phillips Group of Companies in Malaysia in 2011 and vice pPresident consumer lighting for emerging markets based out of China.

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