Legendary brand: Opened in November on the sixth floor of the renovated Shibuya Parco shopping mall in Tokyo, the constantly packed 300-square-meter showcase exhibits the appeal of Nintendo’s intellectual property contrasted against the conservatism that leads it to habitually underestimate the popularity of its products. — Bloomberg
TOKYO: Just before Christmas, a trip to Nintendo Co’s flagship store in Tokyo would have required an hour’s wait just to get in and buy a plush Mario toy or a set of chopsticks bearing Luigi’s face.
Opened in November on the sixth floor of the renovated Shibuya Parco shopping mall, the constantly packed 300-square-meter showcase exhibits the appeal of Nintendo’s intellectual property contrasted against the conservatism that leads it to habitually underestimate the popularity of its products.
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