PETALING JAYA: The pressure in the advertising scene remains with advertising expenditure (adex) expected to decline this year although it may take a breather with the uptick of 1% to 2% in adex growth next year.
Media analysts and agencies agree the current economic uncertainties, cautious consumer sentiment and the ongoing US-China trade war may throw a spanner in the works for marketers to up their advertising budget for the year.
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