Sarawak to hold PATA destination marketing forum in 2020

  • Economy
  • Friday, 06 Dec 2019

Sarawak Minister of Tourism, Arts and Culture, Datuk Abdul Karim Rahman Hamzah with PATA CEO, Dr Mario Hardy (sixth left) and Sarawak Tourism Board CEO, Sharzede Datu Salleh Askor (seventh left) together with other officials and event delegates.

KUALA LUMPUR: Sarawak will hold the Pacific Asia Travel Association (PATA) Destination Marketing Forum 2020 (PDMF 2020) in Kuching from Nov 25 to 27,2020.

The forum will be hosted by the Sarawak Ministry of Tourism, Arts and Culture, the Sarawak Tourism Board (STB) and the Sarawak Convention Bureau.

PDMF is a forum which gathers the top minds in destination travel to discuss on major issues in marketing and managing tourism growth to lesser-known destinations, according to a recent statement.

Sarawak Minister of Tourism, Arts and Culture Datuk Abdul Karim Rahman Hamzah made the announcement at the conclusion of the PDMF 2019 on Nov 29 in Pattaya, Thailand.

“Sarawak has certainly been blessed with many natural wonders including our coastline and rivers, the Gunung Mulu Unesco Heritage Site, the state’s continental shelf rich with oil & gas resources as well as our common fishing grounds with Vietnam and Thailand in the South China Sea, ” he said in the statement.

PDMF 2020 would augur well towards the Visit Sarawak Campaign as well as the Visit Malaysia Year 2020 by highlighting Sarawak and Malaysia on the global tourism map.

STB CEO Sharzede Datu Salleh Askor said they looked forward to host PDMF 2020 for our counterparts in the global tourism industry.

“In line with our advocacy of experiential tourism, we hope to provide delegates with a truly immersive experience for them to always remember the beauty, charms and hospitality of Sarawak.”

“We would also be happy to showcase our stand on ‘Responsible Tourism’, where we have taken various steps to educate Sarawak’s tourism players that attention should be given to protecting and enhancing environmental and social sustainability within the entire tourism ecosystem in order to achieve sustainable development. This also needs to be communicated to visitors and tourists alike, ” she added.

PATA CEO Dr Mario Hardy, “Aligning with PATA’s advocacy theme of tourism dispersal, this event will shine the spotlight on a side of Asia unlike anywhere else, as Sarawak offers an alternative for those seeking humble authenticity, far from the tourist-trap clichés.

“The Association remains a strong advocate on the issue of tourism dispersal to secondary and tertiary destination, as it allows people to see the true authentic beauty of the country and its people and at the same time provide an economic boost to local communities who greatly benefit from tourism.”

PDMF, which is an annual event, features two days of learning, discovery and networking.

Alongside the one-day conference that brings together high-profile tourism professionals worldwide, the one-day technical tour offers an immersive experience of the host destination - a showcase of a lesser-known yet attractive corner of the world and an opportunity to explore the region’s natural landscapes and cultural treasures.

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