CHINESE online retailers are gearing up to open brick-and-mortar stores and offer immersive, interactive and intelligent shopping experiences for consumers, hoping to cash in on the growing demand arising from consumption upgrade and the rise of middle and high-income Chinese shoppers, said industry experts.
E-commerce giant JD opened its largest offline store named "JD e-space", spanning 50,000 square meters in Chongqing on Nov 11, as part of its boundaryless retail strategy that aims to promote online-to-offline retail experiences for customers.
