Shopee wraps up 11.11 Big Sale with 70 million items sold

KUALA LUMPUR: Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up its largest 11.11 Big Sale, with 70 million items sold on Nov 11.

In a statement Tuesday, Shopee said it set new records on Nov 11 with 70 million items sold and three times more orders it recorded in the first hour compared to 2018.

“We have been charting a strong momentum this year-end sales season. Despite 11.11 being a global shopping festival, Shopee has been able to get this region on board and interested by successfully localising the campaign to suit our users wants and needs, ” regional managing director Ian Ho said in the statement.

“In Malaysia, our efforts were backed by sellers, brands, and partners who joined us to deliver an engaging and social shopping experience. This is not merely Shopee’s success but a success shared by the wider Malaysian retail industry, ” he added.

In addition, Shopee also delivered on its promise to offer an engaging shopping experience at 11.11 Big Sale. Users returned daily to play and win prizes via Shopee’s collection of in-app games, including its first augmented reality (AR) game Shopee Catch. The games were played over 150 million times in three weeks. Shopee also brought non-stop entertainment to users with 65 million views on Shopee Live.

Top-performing brands recorded an average of 5,659 times increase in visits and 740 times growth in orders, while shopping activity peaked over lunch at 12.10PM, as the sale fell on a working weekday.

Biggest gainers include Tefal, Skechers, and Acer who recorded a 3,408-time, 2,870-time, and 1,743-time uplift in orders respectively.

Shopee said newcomer on Shopee, KFC recorded finger lickin’ good sales with the highest number of orders from the F&B category. The amount of KFC meals that were purchased on Shopee could feed the entire Putrajaya population.

Shopee continued to see more male users and older users shopping on Nov 11. Male users were shopping most often for mobile gadgets and tech accessories, with keywords such as power bank, speaker, earphones and iPhone being searched for over 2.9 million times in total.

The e-commerce platform also launched its inaugural charity campaign, #ShopeeMAKNA 11.11 Charity Challenge, together with the National Cancer Council Malaysia (MAKNA).

The initiative aims to raise funds for the treatment of underprivileged cancer patients. In its first attempt to run a charity drive, and at this scale, Shopee and its partners like Sunway Medical Centre for this cause, and together raised RM114,170 in just three weeks.

“We would like to extend our heartfelt thanks to all Malaysians who have donated and supported us on this cause. It is humbling to witness Malaysians coming together for their fellow neighbours regardless of race, creed or religion. We are heartened by the continued support from all our users and partners.

“As we look forward to wrapping up the year, we call on Malaysians to stay tuned and join in our upcoming birthday celebration - the Shopee 12.12 Birthday Sale, ” Ho said.