The Impossible Burger 2.0, the new and improved version of the company's plant-based vegan burger that tastes like real beef was introduced at a press event during CES 2019 in Las Vegas, Nevada on January 7, 2019.
HONG KONG: Impossible Foods Inc. is working to launch plant-based pork as it looks to enter China, the crown jewel of the $2.7 trillion global meat market.
"We already have very good prototypes of plant-based pork,” Chief Executive Officer Pat Brown said in a Bloomberg TV interview at the China International Import Expo in Shanghai on Wednesday. "It’s really just a matter of commercializing and scaling that.” With China accounting for 28% of the world’s meat consumption, the Asian giant has "always been the most important country for our mission,” he said. His company is in discussions with potential local partners and Chinese government officials, he added.
Limited time offer:
Just RM5 per month.
