Ho: Programmatic advertising offers marketers the means to get the best ROI per dollar.
PETALING JAYA: With an estimated 82% of digital advertising revenue in Malaysia to be generated via programmatic platform by 2023, there is strong prospects for its growth as more marketers aim for the right audience to maximise their return on investment (ROI).
Marketers as well as those who employ agencies to advertise their products online are tapping this advertising platform in a big way to gain market share and boost sales.
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