Strong baht ‘frightening’ Thailand’s tourism industry

Steady baht: A file picture showing an employee counting baht banknotes at a bank in Bangkok.

BANGKOK: One of the main groups monitoring Thailand’s tourism industry said it’s too early to expect a revival in the sector despite a recent spike in arrivals.

The strength of the baht is the biggest impediment to wooing more holidaymakers, the Tourism Council of Thailand said Monday. It revised down its estimate for foreign tourist numbers to 39.7 million this year, from an earlier projection of more than 40 million.