“It’s rare to have a client meeting these days without search engine optimisation (SEO), keyword strategies, paid search and digital campaigns being discussed. With marketing spend inexorably shifting towards online platforms, and how rapidly the digital space morphs and evolves, it is paramount for all of us in the industry to have fluency in the key disciplines to plan for effective, digital enabled marketing campaigns, ” said 4As president Andrew Lee.(pic)
PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) has launched its latest qualification in association with the UK’s Chartered Institute of Practitioners in Advertising (IPA).
Intended to fast-track practitioners to the big picture of digital performance marketing, the IPA Digital Performance Certificate course is suitable for marketing communications practitioners within an advertising, digital, media or PR agency, as well as individuals looking to build or refresh their knowledge in the area.
Limited time offer:
Just RM5 per month.
