Bernard on what it takes to run an airline

Bernard: Start with network planning to where you can fly as that decides the yields and revenue.

PETALING JAYA: From AirAsia, Malaysia Airlines and now Philippines Airlines (PAL), Datuk Bernard Francis has come a long way in his involvement in low cost to premier airline business.

To him, the most important thing about running an airline is the commercial aspect of the business as it involves network planning.