KUALA LUMPUR: Universal McCann (UM) head honcho does not single out one specific approach for the agency’s success in bagging the coveted Agency of the Year (AOTY) title for the eighth time at this year’s Malaysian Media Awards (MMA).
Judging by the victory, which is a marvelous feat by industry standard if one were to gauge, there is no stopping for UM to excel and raise the bar in the ad and media space.
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