“Such glimpses into human behaviour can sharpen strategy, boost efficiency and even ignite a creative idea that completely transforms a business. It’s an unbeatable recipe, diabolically difficult to refine but cooking up that secret sauce and seeing it deliver is what keeps us all in this game, ” said Irene Wong, organising chairperson of the Malaysia Effie Awards 2019.
KUALA LUMPUR: Announcing its call for entries, the highly anticipated Malaysian Effie Awards kicked off its 12th edition with the addition of three new categories.
Honouring achievements by campaigns that meet and exceed marketing communications objectives with a focus on effectiveness, the theme for this year’s awards is “Science and Magic”.
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