Disney’s latest endeavour: Getting the Fox studio on track


LOS ANGELES: About three months after Walt Disney Co. DIS 1.34% acquired Twentieth Century Fox, the two studios hosted a red-carpet premiere in Hollywood for the X-Men movie “Dark Phoenix,” the first major Fox offering since the merger.

Before the event this summer, Disney DIS 1.34% sent Fox executives and staffers a 13-page memo outlining exactly how the event should go. Men were to shave, and women were to “wear light makeup.” Workers were encouraged to wear a wristwatch since using a phone, either to check the time or to take pictures, was a strict no-no. And Fox employees were to make sure the movie’s stars weren’t chewing gum on the red carpet, according to the memo, which was seen by The Wall Street Journal.

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