Call for brand owners to work closely with regulators

Chacko: It is the brand custodian’s responsibility to do everything they can to deliver on the promises of their brand and expectations of the consumers.

PETALING JAYA: Brand owners need to work closely with the regulators to further bridge the brand-consumer gap for the betterment of consumers, according to the International Advertising Association (IAA) Malaysia.

Its president John D. Chacko said if brands were to work closely with regulators to understand and meet the regulatory efforts, it would help bridge the gap between brands and consumers.