Growing B2B in rapid digital wave

Power of curiosity: Tai believes in the inherent power of partnerships and harnessing curiosity for the betterment of products and services.

PETALING JAYA: The digital wave sweeping across the globe has changed how businesses communicate with their clients. Companies intending to pursue business-to-business (B2B) growth are exploring ways on how they can boost sales while striving to keep their costs at optimum levels.

To grow digital B2B sales while competing against tech conglomerates and other online leaders, companies therefore need to better understand the customers’ journey and engage them in helpful ways.