Ex-McKinsey consultant builds US$535mil startup


Plate up: The company serves a dozen different menus with everything from cheese-loaded Italian pizzas to 99 variations of the dosa.

WHEN Indian diners order biryani online from Rebel Foods, they’re greeted with a culinary history of the fragrant, slow-cooked rice dish.

“The recipe was lost forever when King Cyrus laid siege to Behrouz until it was discovered amongst the ruins,” the story reads in part. “With this Biryani, we have brought back to life this lost recipe.” Diners are invited to read the entire account, which extends to 14 chapters and describes a protracted war between two ancient Persian kingdoms.

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

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Rebel Foods , Jaydeep Barman

   

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