Wilmington (Delaware): L’Oreal SA made its name with an innovative hair-dyeing technology more than a century ago. Now the world’s largest beauty company is facing off in federal court against a California startup with pioneer claims of its own.
The startup, Olaplex LLC, says the French giant stole its trade secrets for a popular, three-step system that protects hair during bleaching treatments, getting hold of them in 2015 when the two were in takeover talks.
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