Perodua aims for record sales

  • Business
  • Thursday, 18 Jul 2019

Higher sales: (from left) Perodua Sales Sdn Bhd managing director Datuk Dr Zahari Husin, Perodua president and CEO Datuk Zainal Abidin Ahmad and Perodua Auto Corp Sdn Bhd president Masanori Takahashi at Perodua

KUALA LUMPUR: National carmaker Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is targeting record-high sales of 235,000 units for this year, driven by stellar demand for all its models.

In the first half of 2019, the company sold 121,800 vehicles, a 4% increase from the 117,100 units it had sold in the previous corresponding period.

To maintain the momentum, Perodua president and chief executive officer Datuk Zainal Abidin Ahmad said focus for the remainder of the year would be on reducing its waiting period.

“We’re positive for 2019, but we’re also being cautious. We want to be able to manage our waiting period and fulfil customer demand,” he said at a briefing on Perodua’s first-half sales performance.

Perodua sold 227,243 vehicles in 2018, which was its highest annual sales achievement in history.

Zainal said total bookings stood at 190,765 units in the first six months of this year, which is more than a 3% increase from the 184,949 units ordered in the same period last year.

The company’s top seller for the period was the Myvi, followed by the Axia and Bezza models.

“Our estimated market share of the local automotive sector is 40% for 2019. However, that would depend on the total industry volume at the end of this year,” he said.

Zainal declined to reveal if the company would be launching a new model later this year.

“In terms of model development, we have the capability of producing one full (new) model and one with minor changes (facelift) in a year,” he said.

He also clarified that Perodua would not be launching a sport-utility vehicle (SUV) this year, shooting down rumours that the company was developing a new SUV for the Malaysian market.

Zainal added that Perodua was studying the possibility of producing a hybrid vehicle in the future, but did not go into specifics.

Separately, he said Perodua was increasing its capital expenditure for 2019 to RM667.6mil from RM549.1mil in 2018, mostly for research and development expansion.

“This will include new technology acquisition, factory upgrading and vendor system support.”

Perodua currently exports to seven markets – Brunei, Fiji, Mauritius, Singapore, Sri Lanka, Seychelles and Indonesia. Overseas sales in the first half of 2019 hit 1,601 units compared with 923 units in the previous corresponding period.

Perodua’s biggest foreign market is Indonesia, with 1,030 units sold in the first half of 2019.

“We are targeting to sell 3,270 units overseas this year,” Zainal said, adding that the national carmaker had sold 2,184 units overseas in 2018.

For now, Zainal said Perodua would focus on strengthening its foothold in the seven countries where it is already present.

“When we decide on a country, it would depend on the cost level that would still keep us competitive against other car manufacturers,” he said.

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